SKIP in conversion file is not working

Hi,

We are on SAPKW73010,SAPK-80010INCPMBPC,SP14.

I want to skip Geo.US records.

I have created a conversion file as shown below with the name "Skip Geo US.xls".

And in transformation file,I have referenced the conversion file.

But in the load all the records including (Geo.US) are being loaded.Please let me know if I am missing some thing.

Thanks,

Manohar