Accessing Parent of base member in report BPC 10

I have tried several EPM formulas to obtain  in a report , from 1 dimension in this case the Product

I want to get  from the Hierarchy the Parent ( Product family) name in one column beside the associated  base member (product ) which is in the adjoining column ?

The report is retrieving information on the base member ( product) but I want to populate a column beside it with the Parent which is in one our Hierarchies for products .

I can't use EPMmemberproperty since it is  Hierarchy info that I need it to read .

JP